Requesting “Personally-Identifiable Information” on Your “Contact Us” Page
As a preliminary matter, most “Contact Us” forms on business websites request at least some of the following “personally identifiable information” from prospective customers/clients visiting the website:
(1) A first and last name.
(2) A home or other physical address, including street name and name of a city or town.
(3) An e-mail address.
(4) A telephone number.
(5) A social security number.
(6) Any other identifier that permits the physical or online contacting of a specific individual.
See California Business and Professions Code Section 22577(a).
(A) Includes the word "privacy."
(B) Is written in capital letters equal to or greater in size than the surrounding text.
(C) Is written in larger type than the surrounding text, or in contrasting type, font, or color to the surrounding text of the same size, or set off from the surrounding text of the same size by
symbols or other marks that call attention to the language.
(4) Any other functional hyperlink that is so displayed that a reasonable person would notice it.
See California Business and Professions Code Section 22577(b).
Non-Compliance with the California Online Privacy Protection Act
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